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How many searches does Google process daily?

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As of 2020, Google processed approximately 7 billion searches per day, equating to 81,000 searches per second.

What percentage of users click on organic search results?

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Organic search results account for about 45.1% of all clicks, while zero-click searches follow at 25.6%. 

How important is mobile optimization for SEO?

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Mobile optimization is crucial, as 92.3% of users access the internet using a mobile phone.

What is the average click-through rate (CTR) for banner ads?

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Click-through rates for banner ads have decreased over time, currently averaging closer to 0.2 or 0.3 percent.

How often does Google update its search algorithm?

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In 2010, Google’s CEO, Eric Schmidt, stated that Google made over 500 algorithm changes—almost 1.5 per day.

How does content length impact SEO performance?

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Content over 3,000 words wins 3x more traffic than average-length content of 1,400 words.

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